Welcome to the NEW CompassMSP

Get the Best Sleep Ever with Bob Zukowski, Custom Sleep Technology

Aug 1, 2023
Share

Bob Zukowski joins Ari for this episode to discuss his manufacturing journey and how he founded Custom Sleep Technology. As the name would indicate, they make custom made sleep products designed specifically for the body of their customer, so they get restful, healthful sleep.

 

Bob has a real passion for the materials, design, technology and even marketing of his product, and he talks to Ari about how they all come together. 

Bob talks through the patent process he took on at the start of the business. He then discusses the switch from outsourcing to self-fabrication after the retirement of his initial fabricator. After that, marketing the product took the forefront and Bob explains the use of SEO, online advertising, and affiliate marketing to bring the product to the market.

Finally, Bob talks about the technology he is currently innovating to create a phenomenal service, which he hopes to use either to franchise, or to leverage with retail partners.

There's so much innovation going on in manufacturing right now, and we are so proud to tell these stories!
 
Bob's favorite business author: Michael Porter

Bob Zukowski, Custom Sleep Technology
Website: https://customsleeptech.com/ 
Facebook: https://www.facebook.com/customsleeptechnology  
YouTube: https://www.youtube.com/@customsleeptechnology6432 
LinkedIn: https://www.linkedin.com/company/custom-sleep-technology/ 
Bob's LinkedIn: https://www.linkedin.com/in/robertzukowski/  

Ari Santiago, CEO, CompassMSP
Company Website: https://compassmsp.com/ 
Company LinkedIn: https://www.linkedin.com/company/compass-msp/ 
Podcast Facebook: https://www.facebook.com/MadeinAmericaPodcast
Podcast LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari
Podcast YouTube:  https://youtube.com/c/MadeinAmericaPodcastwithAri
Company LinkedIn: https://www.linkedin.com/company/compass-msp/ 
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/ 
Podcast executive production by Gael Communications: https://www.gaelcommunications.com/ 

Bob and Ari discuss:
Innovation
Sleep technology
Patents
Online marketing
Affiliate marketing 

Return to: Made in America main page

 

Leave a comment

Related resources

Best of Made in America: Technology that's changing manufacturing

This podcast episode pulls together the best clips from the podcast over the past few years all...

Read more

Handcrafted to High-Tech with Stephen Mazzarelli, Commercial Sewing

In this episode we welcome Stephen Mazzarelli, Partner at Commercial Sewing, the manufacturer of...

Read more

Getting Out of Your Comfort Zone with Kim Bowen, Specialty Cable Corp

This week, we are joined by Kim Bowen, CEO of Specialty Cable Corporation, a cabling manufacturer...

Read more