Welcome to the NEW CompassMSP

Taking Apparel from Commodity to Craft with Jacob Long-American Woolen

Oct 3, 2023

This is an incredible Made in America story of bringing woolen textile manufacturing back to the US - specifically back to New England. In this episode, Ari talks to Jacob Long, President of American Woolen Company, about his passion for creating a story and a community around the American wool industry.


They discuss the idea of 'craft' manufacturing - similar to the craft beer movement, Jacob believes there is a sizeable market for craft textiles. Not only can it be a source of pride for an area, but a way to bring back old traditions and make new ones.

Ari and Jacob discuss the commoditization of apparel with its economic, social, and environmental implications. Jacob also talks about the challenges of entrepreneurship, having the tenacity to stick through the challenges, and finding the right core audience for your product. 

A fascinating episode - and a ton to learn from! 

Jacob Long, American Woolen Company
Website: https://americanwoolen.com/
LinkedIn: https://www.linkedin.com/company/american-woolen-company/
Facebook: http://facebook.com/americanwoolen 
Instagram: http://instagram.com/american_woolen 
Jacob's LinkedIn: https://www.linkedin.com/in/jacob-harrison-long-2294127/ 

Ari Santiago, CEO, CompassMSP
Company Website: https://compassmsp.com/ 
Company LinkedIn: https://www.linkedin.com/company/compass-msp/ 
Podcast Facebook: https://www.facebook.com/MadeinAmericaPodcast
Podcast LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ari
Podcast YouTube:  https://youtube.com/c/MadeinAmericaPodcastwithAri
Company LinkedIn: https://www.linkedin.com/company/compass-msp/ 
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/ 
Podcast executive production by Gael Communications: https://www.gaelcommunications.com/ 

Jacob and Ari discuss:
Local traditions
Craft manufacturing
Made in America
Environmental footprint / Sustainability

Return to: Made in America main page


Leave a comment

Related resources

Creative Problem Solving with Ed Gilchrest, Gyre9

Ed Gilchrest is the President of Gyre9 a growing product design firm that also engineers and...

Read more

History and Future of Witch Hazel - Bryan Jackowitz, Dickinson Brands

In this episode, Ari talks to Bryan Jackowitz, President of Dickinson Brands. Bryan has an...

Read more