In this episode, Ari talks to Charles Coristine, President and CEO of LesserEvil snacks. 

Charles isn't afraid to admit how little he knew when he started manufacturing snacks. But he learned something from each and every "failure" to pivot, make changes, and take the next steps with more knowledge.

Lesser Evil started making "healthy snacks" and now they just make great snacks that happen to also be healthy. Charles talks about why they decided to bring manufacturing in-house and how it allowed them to be innovative in both the product and the packaging.

Ari and Charles also talk about a few of the great things the organization does that help find and retain great employees.  

Charles' favorite book: Lean Startup, Eric Ries

Charles Coristine, Lesser Evil Snacks
Company Website: https://lesserevil.com/
Company LinkedIn: https://www.linkedin.com/company/lesserevil-snack-foods/
Company Facebook: https://www.facebook.com/LesserEvilSnacks
Company Tiktok: https://www.tiktok.com/@lesserevilsnacks
Company Instagram: https://www.instagram.com/lesserevilsnacks/
Charles's LinkedIn: https://www.linkedin.com/in/charles-coristine-7b611b13/

Ari Santiago, CEO, CompassMSP
Company Website: https://compassmsp.com/
Company Facebook: https://www.facebook.com/MadeinAmericaPodcast
Company LinkedIn: https://www.linkedin.com/company/made-in-america-podcast-with-ariCompany YouTube: https://youtube.com/c/MadeinAmericaPodcastwithAri
Ari's LinkedIn: https://www.linkedin.com/in/asantiago104/

Podcast produced by Miceli Productions: https://miceliproductions.com/ 

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